What Has Senator Orrin Hatch Said about Signage?

In 1998, the former Signage Foundation for Communication Excellence presented its National Sign Users’ Conference on Sign Regulation and Marketing, in conjunction with the International Sign Association and its Sign Expo ’98 tradeshow. The keynote speaker at the conference was Senator Orrin Hatch (R-UT). The following are some highlights from his address. “My topic today […]

Continue reading

American Sign Museum Initiates Sign Restoration Compilation

The American Sign Museum (ASM) (www.americansignmuseum.org) has been compiling information about signage-restoration projects throughout North America. ASM Founder Tod Swormstedt touched on these initial efforts at the National Signage Research & Education Conference held at the University of Oklahoma on October 10-12, 2015. Future possibilities include a group and/or event devoted to sign restoration. Lisa Peterson, […]

Continue reading

Where Can I Find a Model Sign Code?

Several model sign codes have been published, and many can be viewed in their entirety. Here are a few of them. From The Sign Research Foundation http://www.signresearch.org/research-sign-codes/ From the United States Sign Council http://www.usscfoundation.org/USSCModelOn-PremiseSignCode.pdf From the International Sign Association https://www.signs.org/Portals/0/PDF/pdf2016/Model_Sign_Code_Legal_Tech_Exploration_On-Premise_Sign_Regs.pdf Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. […]

Continue reading

Magazine Surveys Shows Positive Growth for Sign Industry

The annual State of the Industry Report, with regard to internally illuminated signs (cabinet signs, channel letters, outline lighting, etc.), conducted by Signs of the Times magazine, showed positive results for 2014 and a prediction of continued growth for 2015. 80% of the respondents said their sales volume increased from 2013 to 2014. Less than 7% […]

Continue reading

ISA Sign Expo Attendance is Second Highest Ever

The International Sign Association Sign Expo, held April 21-23, 2016 in Orlando, Florida, attracted more than 20,000 attendees, the association reports, which makes it the second-largest show in ISA history, and the largest ever held in Orlando. For nearly two decades, the Sign Expo has alternated between Orlando and Las Vegas, and the latter show […]

Continue reading

Duke University Economic Professor Applies “Game Theory” to Signage

David McAdams, an economics professor at Duke University, has authored a paper entitled “The Economics of On-Premise Signs” in conjunction with the United States Sign Council. In it, he contrasts the philosophies and ramifications of sign codes in Henrietta and Brighton, New York — two communities with similar demographics, both of which are near Rochester, […]

Continue reading

How Big Do the Letters on Signs, Parallel to the Road, Need to Be?

As noted elsewhere on this website, “visual acuity” and “conspicuity” and “cone of vision” are very important for signs, because motorists must be able to detect signs, read them and then react to them in a few seconds. So how much does the visibility change when a sign directly faces the driver (perpendicular to the […]

Continue reading

What Does “Conspicuity” Mean for Signage?

Conspicuity for signage is determined by the contrast between the sign and its background. A sign must be conspicuous first, because, without it, the sign’s legibility and readability are moot points. While the appropriate size for signs is addressed on this website under the heading “How big should a sign’s letters be?”, conspicuity includes factors […]

Continue reading

Penn State Study Provides Optimum Lighting Levels

Illuminating signs, including electronic message centers (EMCs), at inappropriate lighting levels hurts everyone. If the LEDs that light the sign aren’t bright enough, then the sign won’t be legible at night, and the sign loses its nocturnal value. The energy used to light the sign is wasted. Conversely, if the LEDs are lit too brightly, […]

Continue reading