Understanding the Value of Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and […]

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Sign Glossary

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a […]

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The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]

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Signs, Legal Rights and Aesthetic Considerations (1972)

There are three general ways in which cultural constraints are enforced: through the use of police powers, eminent domain and taxation. Download Signs. Legal Rights and Aesthetic Considerations Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

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Cases on Sign Law (1975)

The exercise of power to regulate signs is not unlimited. This comprehensive look at the case law relating to signs. Download Cases on Sign Law. Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

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What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher […]

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Representative Options

By Bill Dorsey The on-premise and outdoor-advertising industries are periodically subject to both pending and proposed legislation. Here’s how five spokesmen for national sign associations protect and defend their industries. The roles played by most associations are varied, but most have at least one role in common: They all serve as legislative watchdogs for their […]

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Sign Codes and the Need for Advocacy

The following article originally appeared in the October 1983 issue of Signs of the Times magazine. This is Part II of a speech given at the Eight-Sheet Outdoor convention in San Francisco. By R. James Claus Objectives in code writing Sign-industry involvement in the code-writing process should include two goals: That signs be regulated to conform […]

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Supreme Court Ruling Strengthens Just Compensation

The following article originally appeared in the August 1987 issue of Signs of the Times magazine. The Fifth Amendment guarantees that private property shall not “be taken for public use, without just compensation.” Those words have caused much heated debate and litigation ever since they were written. In a 6-3 decision on June 9, 1987 the Supreme […]

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Bob Aran Reflects on 30-year Sign-Legislation Career

The following article originally appeared in the February 2004 issue of Signs of the Times magazine. Were you an attorney first, who became interested in sign codes, or did you have an interest in signs that ended up being sign-code based? I majored in interpersonal relationships (literary related) during my undergraduate work at Pepperdine University. […]

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