International Sign Association Case Studies Examine EMC Brightness

An updated International Sign Association publication, entitled “Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers,” has been updated with case histories from some of the more than 200 communities that have adopted its suggestions. The 16-page publication explains why brightness measurements should be taken in “footcandles” rather than “nits.” You can view the entire […]

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Planner Suggests Provisions for Preserving Historic Signs

The following article appeared in the April 1989 issue of Signs of the Times magazine. The original article was published in the November 1988 issue of PAS Memo , which was a monthly publication produced by the American Planning Association. It is now published six times a year online. By Peter H. Phillips, AICP In […]

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A Research Overview of Sign Legibility and Conspicuity

The following information originally appeared in the June 2017 issue of “The Interdisciplinary Journal of Signage and Wayfinding,” an academic, peer-reviewed publication that is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE). Entitled “Factors Affecting Sign Visibility, Conspicuity, and Legibility: Review and Annotated Bibliography,” the article can be accessed in […]

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Overall Sign-Code Trends in 2015 at the State Level

The International Sign Association’s Kenny Peskin wrote an article for Signs of the Times’ magazine’s April 2015 issue in which he outlined some general sign-code trends in various states. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/isas-kenny-peskin-discusses-sign-code-trends

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A History of the Highway Beautification Act

The International Sign Association’s Kenny Peskin wrote on article for Signs of the Times magazine in 2015 that documented the history of the landmark Highway Beautification Act on its 50th anniversary. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/the-highway-beautification-act-50-years-later

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Understanding the Value of Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and […]

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Sign Glossary

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a […]

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The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]

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