Branding for Independent Downtown Businesses

The December 2017 issue of the Academic Advisory Council for Signage Research and Education’s (AACSRE) Interdisciplinary Journal of Signage and Wayfinding includes an article entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” The article was written by two Iowa State professors, Lisa Fontaine (Department of Graphic Design) and Susan L. […]

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Sign-Code Development Best Practices

The Academic Advisory Council for Signage Research and Education (AACSRE) publishes its Interdisciplinary Journal of Signage and Wayfinding twice a year. In its most recent issue, AACSRE 2017 chairperson Dawn Jourdan and Board member Eric Strauss contributed a paper entitled “Sign Code Development Process: Best Practices.” Both Jourdan and Strauss are professors of urban planning […]

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Legal Considerations in Sign-Code Development

Alan Weinstein serves on the Board of Directors of both the Academic Advisory Council for Signage Research and Education (AACSRE) and the Foundation for the Advancement of the Sign Industry (FASI), and he was a three-time presenter at the American Planning Association’s 2017 National Planning Conference. A professor at Cleveland State University’s Marshall College of […]

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Penn State Study Examines the Effect of Fonts

Penn State’s Philip Garvey, with the assistance of Wie-Yen Eie and Jennifer Klenna, conducted a study to determine which fonts are the most legible. Sixty-four subjects from 19-87 years of age viewed 64 displays using 33 fonts shown on a computer monitor. The results of this study appear in different formats. One report was published […]

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Do Motorists Read Business Signs? 3000 Miles on US Route 50

University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in […]

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A Research Overview of Sign Legibility and Conspicuity

The following information¬†originally appeared in the June 2017 issue of “The Interdisciplinary Journal of Signage and Wayfinding,” an academic, peer-reviewed publication that is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE).¬†Entitled “Factors Affecting Sign Visibility, Conspicuity, and Legibility: Review and Annotated Bibliography,” the article can be accessed in […]

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