Placement Matters

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business […]

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Understanding the Value of Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and […]

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Why Use Signage?

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. “Why should I have a sign?” is often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse-oriented business, good signage can be the difference between  success or […]

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Trademarks and Logos – Federal Preemption (Lanham Trademark Act)

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. The Lanham Trademark Act, at 15 U.S.C. 1121, prohibits states, and their political subdivisions, from requiring alteration of federally registered names, marks and colors where included within the registration. The decisions in two recent federal cases […]

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Sign Glossary

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a […]

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How business profitability is enhanced by effective quality signage.

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The […]

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Sign Design Tips for the Sign User

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Keep it visible and legible. Remember that people of all ages are looking through a windshield, in traffic, day and night. They must be able to see and read your sign easily. Save the details for […]

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What Does a Sign Company Do?

Your signage is your first — and one of your best — opportunities to communicate with the public. Signage must be effectively designed, well manufactured and correctly installed to optimize your message. From a business perspective, a sign is not best viewed as an expense, but as an investment. You pay for the sign once, yet, […]

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Fourteenth Amendment Application to Sign Control

Fourteenth Amendment Application to Sign Control Under the Fourteenth Amendment, applicable to the states and their subdivisions, a state or local-government regulation may not deprive any person of life, liberty or property without due process of law, nor deprive a person of equal protection of the laws. Due process. A fundamental requirement of due process […]

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First Amendment Application to Sign Control

The Fourteenth Amendment makes the First Amendment’s freedom-of-speech provision applicable to states and their political subdivisions. While many sign codes begin as content neutral “time, place, and manner” regulations (or “police power” exercises), further analysis often reveals the ordinance violates First Amendment “free speech” guarantees. Even in cases where the subject ordinance is not per se […]

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