Value of Signs Article Published in Public Policy Journal

An article entitled “Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes” has been published in the American Marketing Association’s Journal of Public Policy & Marketing. Co-authored by Villanova professor Charles R. Taylor, Matthew E. Sarkees (Villanova) and Hae-Kyong Bang (West Virginia), the study includes the results of a […]

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2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards as a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]

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Branding for Independent Downtown Businesses

The December 2017 issue of the Academic Advisory Council for Signage Research and Education’s (AACSRE) Interdisciplinary Journal of Signage and Wayfinding includes an article entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” The article was written by two Iowa State professors, Lisa Fontaine (Department of Graphic Design) and Susan L. […]

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Sign-Code Development Best Practices

The Academic Advisory Council for Signage Research and Education (AACSRE) publishes its Interdisciplinary Journal of Signage and Wayfinding twice a year. In its most recent issue, AACSRE 2017 chairperson Dawn Jourdan and Board member Eric Strauss contributed a paper entitled “Sign Code Development Process: Best Practices.” Both Jourdan and Strauss are professors of urban planning […]

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Legal Considerations in Sign-Code Development

Alan Weinstein serves on the Board of Directors of both the Academic Advisory Council for Signage Research and Education (AACSRE) and the Foundation for the Advancement of the Sign Industry (FASI), and he was a three-time presenter at the American Planning Association’s 2017 National Planning Conference. A professor at Cleveland State University’s Marshall College of […]

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Sign Research Foundation Publishes Urban Wayfinding Planning and Implementation Manual

The Sign Research Foundation (SRF, formerly known as The Signage Foundation) has published its “Urban Wayfinding Planning and Implementation Manual,” as well as a corresponding, four-page Executive Summary. It cites five wayfinding case studies, as well as five financing sources for wayfinding programs. The full report can be viewed online at http://www.signresearch.org/wp-content/uploads/Urban-Wayfinding-Planning-and-Implementation-Manual.pdf. The Executive Summary […]

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International Sign Association Case Studies Examine EMC Brightness

An updated International Sign Association publication, entitled “Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers,” has been updated with case histories from some of the more than 200 communities that have adopted its suggestions. The 16-page publication explains why brightness measurements should be taken in “footcandles” rather than “nits.” You can view the entire […]

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Guest Editorial in Local Publication Questions Wayfinding Signs’ Costs

A guest editorial in the “Renton (WA) Reporter” questions the cost of certain wayfinding signs, given the use of GPS and cell phones for directions. The article can be read online at http://www.rentonreporter.com/opinion/wayfinding-is-it-worth-it-guest-commentary/ Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of […]

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Wall Murals Enhance Two-Mile Transit Trip to Seattle

An article in the October 2017 issue of Signs of the Times magazine documents how a two-mile stretch of buildings, that parallel public-transit tracks leading into Seattle, have been decorated with murals through the efforts of more than 50 international artists. You can read the article online at https://www.signsofthetimes.com/article/sodo-track-re-beautifying-seattle-transit-corridor Wade SwormstedtWade is Executive Director of […]

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National Academy of Science Publishes Airport Wayfinding Book

The National Academies Press, which is the publishing arm of the National Academies of Science, has published a book entitled “Enhancing Airport Wayfinding for Aging Travelers and Persons with Disabilities” as an Airport Cooperative Research Program. Officially, it’s called CRP Research Report 177. You can download a free PDF at https://www.nap.edu/catalog/24930/enhancing-airport-wayfinding-for-aging-travelers-and-persons-with-disabilities. The eight-chapter book spans […]

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