AACSRE Journal Provides Study of Signage Needs of Independent Businesses

In the most recent edition of The Interdisciplinary Journal of Signage and Wayfinding, one article is entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” Written by Lisa Fontaine, Associate Professor, Department of Graphic Design, and Susan L. Bradbury, Professor, Department of Community & Regional Planning, both at Iowa State University, the […]

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Advice on Reed v. Gilbert Included in AACSRE Interdisciplinary Journal

An article in the 2017 Interdisciplinary Journal of Signage and Wayfinding, which is published biannually by the Academic Advisory Council for Signage Research and Education (AACSRE), offers advice for communities with regard to their sign codes in the aftermath of the SCOTUS Reed v. Gilbert 2015 decision. Written by Alan Weinstein, who is the director/professor […]

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Bend (Oregon) Sandwich-board Sign Code is Unfair, per Editorial

An editorial in the June 1 issue of The Bulletin newspaper cites inequitable allowances for sandwich-board signs. Attributed to the newspaper’s editorial board, the opinion piece states, “Use of sandwich board signs is far more restricted in their industrial neighborhood than it is downtown. . . “While there are restrictions on downtown sandwich-board signs, they’re […]

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West Hollywood, California Planning for Massive Billboard Revitalization on Sunset Boulevard

(Editor’s note: All of the following information is gleaned from a website called “West Hollywood — The Creative City.” https://www.weho.org/city-hall/city-departments-divisions/community-development/long-range-and-mobility-planning/ongoing-plans-studies/sunset-boulevard-off-site-signage-st The West Hollywood Planning Commission has published an 88-page document entitled the “Sunset Strip Off-Site Signage Policy,” a “final initial study” that would add 18 digital and static billboards to a street well known for its creative […]

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When Politicians Need Signs

Ironically, those who rail against on-premise signs are often those who speak out in favor of them when it comes to personal use. Perhaps it best falls under the NIMBY (not in my backyard) principle. Yes, we want jails and sewer systems, but not in my neighborhood. An analogy of this principle spills over into […]

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Colorado Springs Students Lobby for an Electronic Message Center

The Palmer High School student council has successfully lobbied the City of Colorado Springs to have the school’s changeable-copy sign replaced by an electronic message center, reported the local Fox News outlet. The city’s sign code prohibits electronic message centers. However, the students persisted in their efforts toward “making big leaps to improve communication,” the […]

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How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

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