How business profitability is enhanced by effective quality signage.

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The […]

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Sign Design Tips for the Sign User

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Keep it visible and legible. Remember that people of all ages are looking through a windshield, in traffic, day and night. They must be able to see and read your sign easily. Save the details for […]

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What Does a Sign Company Do?

Your signage is your first — and one of your best — opportunities to communicate with the public. Signage must be effectively designed, well manufactured and correctly installed to optimize your message. From a business perspective, a sign is not best viewed as an expense, but as an investment. You pay for the sign once, yet, […]

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Fourteenth Amendment Application to Sign Control

Fourteenth Amendment Application to Sign Control Under the Fourteenth Amendment, applicable to the states and their subdivisions, a state or local-government regulation may not deprive any person of life, liberty or property without due process of law, nor deprive a person of equal protection of the laws. Due process. A fundamental requirement of due process […]

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First Amendment Application to Sign Control

The Fourteenth Amendment makes the First Amendment’s freedom-of-speech provision applicable to states and their political subdivisions. While many sign codes begin as content neutral “time, place, and manner” regulations (or “police power” exercises), further analysis often reveals the ordinance violates First Amendment “free speech” guarantees. Even in cases where the subject ordinance is not per se […]

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Fifth Amendment Application to Sign Control

The Fifth Amendment applies to the states through the Fourteenth Amendment. It contains two guarantees: The “due process” clause, as in the Fourteenth Amendment, protects citizens from government action that arbitrarily deprives them of a fundamental right without due process of law, and it applies to both the act itself and the procedures incidental to […]

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The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]

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Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]

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Signage Quarterly – Vol 2 – No 1 – March 1979

Technical Criteria for Signage.  A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]

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