Sign Research Foundation Publishes Urban Wayfinding Planning and Implementation Manual

The Sign Research Foundation (SRF, formerly known as The Signage Foundation) has published its “Urban Wayfinding Planning and Implementation Manual,” as well as a corresponding, four-page Executive Summary. It cites five wayfinding case studies, as well as five financing sources for wayfinding programs. The full report can be viewed online at http://www.signresearch.org/wp-content/uploads/Urban-Wayfinding-Planning-and-Implementation-Manual.pdf. The Executive Summary […]

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International Sign Association Case Studies Examine EMC Brightness

An updated International Sign Association publication, entitled “Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers,” has been updated with case histories from some of the more than 200 communities that have adopted its suggestions. The 16-page publication explains why brightness measurements should be taken in “footcandles” rather than “nits.” You can view the entire […]

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Wall Murals Enhance Two-Mile Transit Trip to Seattle

An article in the October 2017 issue of Signs of the Times magazine documents how a two-mile stretch of buildings, that parallel public-transit tracks leading into Seattle, have been decorated with murals through the efforts of more than 50 international artists. You can read the article online at https://www.signsofthetimes.com/article/sodo-track-re-beautifying-seattle-transit-corridor

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National Academy of Science Publishes Airport Wayfinding Book

The National Academies Press, which is the publishing arm of the National Academies of Science, has published a book entitled “Enhancing Airport Wayfinding for Aging Travelers and Persons with Disabilities” as an Airport Cooperative Research Program. Officially, it’s called CRP Research Report 177. You can download a free PDF at https://www.nap.edu/catalog/24930/enhancing-airport-wayfinding-for-aging-travelers-and-persons-with-disabilities. The eight-chapter book spans […]

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Planner Suggests Provisions for Preserving Historic Signs

The following article appeared in the April 1989 issue of Signs of the Times magazine. The original article was published in the November 1988 issue of PAS Memo , which was a monthly publication produced by the American Planning Association. It is now published six times a year online. By Peter H. Phillips, AICP In […]

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Penn State Study Examines the Effect of Fonts

Penn State’s Philip Garvey, with the assistance of Wie-Yen Eie and Jennifer Klenna, conducted a study to determine which fonts are the most legible. Sixty-four subjects from 19-87 years of age viewed 64 displays using 33 fonts shown on a computer monitor. The results of this study appear in different formats. One report was published […]

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Do Motorists Read Business Signs? 3000 Miles on US Route 50

University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in […]

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A Research Overview of Sign Legibility and Conspicuity

The following information originally appeared in the June 2017 issue of “The Interdisciplinary Journal of Signage and Wayfinding,” an academic, peer-reviewed publication that is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE). Entitled “Factors Affecting Sign Visibility, Conspicuity, and Legibility: Review and Annotated Bibliography,” the article can be accessed in […]

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Some Myths about Electronic Message Centers

Bill Dundas, a Board member of the foundation for the Advancement of the Sign Industry, and the former Technical Affair Director for the International Sign Association, wrote an article for the May 2016 issue of Signs of the Times magazine, in which he documented the lack of truth about four myths about electronic message centers. […]

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