When Your On-Premise Sign is Only Visible from One Direction

The following article originally appeared in the April 1992 issue of Signs of the Times magazine. By Bill Collins A landmark argument, carefully crafted to show signage’s benefit to a community, has successfully been made in its first attempt. Not only will Germantown, TN, allow Pier 1 Imports to erect a second sign that’s visible […]

The Vision of the Older Driver

The Vision of the Older Driver Because people are living much longer, the average eyesight of drivers is getting worse. The Federal Highway Administration requires minimum sizes for the letters on its signs. In the interest of safety, doesn’t it make sense for commercial signs to have the same minimum standards?

Signage Quarterly – Vol 2 – No 1 – March 1979 (PDF – 2MB)

Signage Quarterly – Vol 2 – No 1 – March 1979 (PDF – 2MB) Published by the former Institute of Signage Research, this publication includes two articles written by Sheldon Wechsler, who was with the University of Houston School of Optometry. From a visibility standpoint, he explains why signs need to be a certain height, […]

Some Policy Considerations For Sign Legislation

The following article originally appeared in the July 1973 issue of Signs of the Times magazine. By Dr. R.James Claus The following article outlines some problems of various North American cities in dealing with the visual environment. We hope this information helps any policy-making body realize the ultimate effect that its decisions regarding signage will have on larger questions, such […]

Sign Questions Answered

Sign Questions Answered Answers about visibility, placement, value and more Essential Sign Library Essential content for anyone regulating or using signs Academic Research Research on the use, impact and value of signs All Sign Related Topics Legislative updates, legal analysis and industry news Signs Value Advertising and Economic Can a $500 Sign Generate $1.9 Million […]

Who We Are

FASI was developed in 2015 by Wade Swormstedt to serve as a liaison and strive for united efforts between such sign-related organizations as ISA, ASM, UC, The Signage Foundation, the Academic Advisory Council for Signage Research & Education, the United States Sign Council, and the three sign-industry publications: Signs of the Times, Signs & Digital […]

Essential Sign Library

Sign Questions Answered Answers about visibility, placement, value and more Essential Sign Library Essential content for anyone regulating or using signs Academic Research Research on the use, impact and value of signs All Sign Topics Legislative updates, legal analysis and industry news Signage Sourcebook (2003) On-Premise Signs as Storefront Marketing Devices and Systems (2005) Cases […]

2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards as a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]

Branding for Independent Downtown Businesses

The December 2017 issue of the Academic Advisory Council for Signage Research and Education’s (AACSRE) Interdisciplinary Journal of Signage and Wayfinding includes an article entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” The article was written by two Iowa State professors, Lisa Fontaine (Department of Graphic Design) and Susan L. […]