How Big Should a Sign’s Letters Be?

Signs need to be legible and readable, for both pedestrians and motorists. But the safety consideration becomes paramount for the latter. Consequently, the Federal Highway Administration (FHWA) sets minimum standards for the letters that appear on the interstate signs that say “Cincinnati” and “Second St.” and “Next Exit.” These standards are outlined in the FHWA-produced […]

USSC Foundation Launches New Website

The United States Sign Council Foundation (USSCF), which was founded in December 2017 when the United States Sign Council (USSC) ceased to exist, has launched its new website, www.usscfoundation.org. The new web site brings together nearly two decades of leading-edge research into the effectiveness of on-premise signs, primarily produced by Penn State University. Recent projects have […]

Do Motorists Read Business Signs? 3000 Miles on US Route 50

University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in […]

The Fallacies of Signs, Amortization and Traffic Accidents

Some Policy Considerations For Sign Legislation The following article originally appeared in the September 1973 issue of Signs of the Times magazine. By Dr. R. James Claus Opponents of commercial signage in general and of billboards have recently opined that limiting the “proliferation of signs” in our society is necessary because signs cause “information overload.” […]

Penn State Study Examines Font Legibility

The Larson Transportation Institute at Penn State University conducted a study on font legibility through a grant from Gemini Inc. (Cannon Falls, MN), a manufacturer of dimensional letters. The following is the Executive Summary from the report. For information about the full report, contact Philip Garvey at pmg4@psu.edu. Background and objectives The enormous font selection […]

The Economic Worth of On-Premise Signs, Part I

The value of on-premise signs is best determined by advertising criteria The following article originally appeared in the September 1998 issue of Signs of the Times magazine. By Dr. R. James Claus and Richard M. Bass “Business signage has worth far beyond its cost of production and placement. This worth can be determined through empirically […]

Some Policy Considerations For Sign Legislation – Experts and the Public

Part 5 of a series By Dr. R. J. Claus Given the range of technicalities mentioned in this series as relevant to problems of sign control, one may think the most efficient path to valid control is to rely solely on the planners. Nothing would please the professionals more. But the cities primarily belong to the citizens who pay […]

Electronic Message Centers

Sign Questions Answered Answers about visibility, placement, value and more Essential Sign Library Essential content for anyone regulating or using signs Academic Research Research on the use, impact and value of signs All Sign Topics Legislative updates, legal analysis and industry news

Signs Advertising Value

Sign Questions Answered Answers about visibility, placement, value and more Essential Sign Library Essential content for anyone regulating or using signs Academic Research Research on the use, impact and value of signs All Sign Topics Legislative updates, legal analysis and industry news

Conspicuity for Signs

Sign Questions Answered Answers about visibility, placement, value and more Essential Sign Library Essential content for anyone regulating or using signs Academic Research Research on the use, impact and value of signs All Sign Topics Legislative updates, legal analysis and industry news