The Signage Foundation Inc. becomes the Sign Research Foundation

The Sign Research Foundation (SRF), formerly The Signage Foundation, has a new name, look and website (, but it will continue its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes. “The new name better aligns with our mission of focusing on research into signs,” said Sapna Budev, SRF’s […]

Academic Research

Sign Questions Answered Answers about visibility, placement, value and more Essential Sign Library Essential content for anyone regulating or using signs Academic Research Research on the use, impact and value of signs All Sign Topics Legislative updates, legal analysis and industry news Health-care Facility Wayfinding Best Practices Report Published The Sign Research Foundation (SRF) has […]

Sign Research Foundation Releases Typography Executive Summary

“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation (SRF) in 2014, is now available, free of charge, in a four-page executive summary. Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes: The History of Typography and Place; Environmental Typography Best Practices; […]

Sign Research Foundation Publishes Urban Wayfinding Planning and Implementation Manual

The Sign Research Foundation (SRF, formerly known as The Signage Foundation) has published its “Urban Wayfinding Planning and Implementation Manual,” as well as a corresponding, four-page Executive Summary. It cites five wayfinding case studies, as well as five financing sources for wayfinding programs. The full report can be viewed online at The Executive Summary […]

A Research Overview of Sign Legibility and Conspicuity

The following information originally appeared in the June 2017 issue of “The Interdisciplinary Journal of Signage and Wayfinding,” an academic, peer-reviewed publication that is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE). Entitled “Factors Affecting Sign Visibility, Conspicuity, and Legibility: Review and Annotated Bibliography,” the article can be accessed in […]

How Did the “Street Graphics” Book Misrepresent Dr. Miller’s Research?

A subject being irresponsibly employed to restrict sign size at the local level By Dr. R. James Claus (This article was originally published in the April 1973 issue of Signs of the Times magazine. ) Following are quotes from a letter from Dr. George A. Miller, the well-known experimental psychologist. The letter is largely self-explanatory. Dr. […]

FASI Board Member Prof. Alan Weinstein Addresses APA Conference about Reed v. Gilbert

Law professor Alan Weinstein, a board member of the newly formed Foundation for the Advancement of the Sign Industry, was one of three people associated with sign-industry groups who spoke at a session on sign regulation at the American Planning Association annual conference, April 4, 2016, in Phoenix, Arizona. Speakers at  the session, entitled “Regulating […]

Texas A&M Study Shows No Correlation Between EMCs and Traffic Accidents

In 2012, Texas A&M University’s Texas Transportation Institute conducted a study to see if electronic message centers (EMCs) cause traffic accidents. Research included data from the Federal Highway Administration’s (FHWA) own Highway Safety Information System (HSIS), a comprehensive database of traffic-accident records from several states. Researchers identified 135 cites in which EMCs had recently been […]

Street Graphics

The following article was written in 2005. In 1971, the American Planning Assn. (APA) began distributing a book by Daniel Mandelker and William Ewald entitled Street Graphics and the Law. That book recommended the uncompensated taking of signs and control of a sign’s design, message and aesthetics. While the sign industry was making great strides […]