FASI Board Member Roy Cox Invited to White House

Roy Cox, the owner of Trav-Ad Signs (Huntsvillle, AL) and the newest Board member of the Foundation for the Advancement of the Sign Industry, was invited to the White House for an April 12 event to share the positive effects of the tax cuts for his sign company. Other sign-industry representatives came from SmithCraft Custom Architectural Signs and Fastsigns.

Cox provided written material: “We at Trav-ad Signs were very excited about the the tax cuts for the American workers, and we’re certainly taking advantage of it. The first thing we did was to give bonuses up to $1000 to all 32 of our employees. We are making a $350,000 addition to our facility and adding $250,000 in equipment. In addition, we are receiving more work due to our local and national customers being able to expand, while taking advantage of the tax cuts. We are also in the process of hiring additional employees.”

SmithCraft’s Nicole Bergstrom was given the opportunity to speak as part of President Trump’s speech. She said, “I’m Nicole, and I run SmithCraft Signs. We are a veteran-owned, small manufacturing company. We’re a job shop. And what tax reform means for me is what we can do for our team. To improve our capabilities, we’re buying new equipment. We issued a special bonus to our mid level employees.” Additionally, SmithCraft’s Brandon McMillan spoke: “My name is Brandon, and I’m a sales manager for Smithcraft Signs.  My family is personally benefitting from the tax cut. Due to a recent bonus I received, my wife Andrea, who is a public school educator, is now able to stay home this summer with our two kids instead of getting a job.”

Wade Swormstedt

Wade Swormstedt

Wade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.

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