The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent's Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners' Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, Advantages of Uniformity, The Independenf Must Compete, Mobility. Marketing Problems Facing The Small Local Business: Market Segment, Primary Mobile Market, Top-of-the-Mind Awareness, Selecting the Advertising Medium, Signs as Advertising.

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Posted in Associations, Blog: Rhetorical, Research, Sign Library, Signs' Advertising Value.