Visual Communication Through Signage Volume 2: Sign Evaluation (1975)

Chapters include: the importance of signage to automobile-oriented businesses: the case of motels; site location variables; signage appraisal and the costs of various forms of signage. Download Visual Communication through Signage - Vol 2.

Wade Swormstedt

Wade Swormstedt

Wade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.

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Posted in Sign Library, Signs' Advertising Value, Visibility and Legibility.