Should Signs be Regulated as Lighting Devices?

The answer is a very clear “no.”

An article in January 2016 issue of Signs of the Times magazine explains that electric signs are not lighting devices, per se. Their purpose is not to provide light, but to provide messages. Thus, they should not be regulated as lighting devices. Electric signs need to be bright enough to be legible, but if they’re lit too brightly, they become less legible. Thus, the sign industry has consistently provided electric signs with appropriate brightness, in order to better serve its customers. The article explains these factors in much greater detail. You can read the entire article at

Posted in Blog: Rhetorical, Electronic Message Centers, Visibility and Legibility and tagged , , , .

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