“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation (SRF) in 2014, is now available, free of charge, in a four-page executive summary.
Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes:
- The History of Typography and Place;
- Environmental Typography Best Practices;
- Typography and the Code—ADA and Egress Codes;
- and Typography Case Studies.
This executive summary highlights three key takeaways from the report:
- Environmental typography is a natural outgrowth of the desire for people to explore and comprehend the outside world.
- To successfully carry a message that resonates, typography must be successful on its own as well as integrated into a complete and effective overall design.
- Codes and regulations apply to graphic information including symbols and type, and those who understand the intricacies and overlapping governance are usually the most successful.
The complete 54-page paper can be viewed at http://www.signresearch.org/wp-content/uploads/Typography-Placemaking-and-Signs.pdf