Sign Research Foundation Releases Typography Executive Summary

“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation (SRF) in 2014, is now available, free of charge, in a four-page executive summary.

Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes:

  • The History of Typography and Place;
  • Environmental Typography Best Practices;
  • Typography and the Code—ADA and Egress Codes;
  • and Typography Case Studies.

This executive summary highlights three key takeaways from the report:

  • Environmental typography is a natural outgrowth of the desire for people to explore and comprehend the outside world.
  • To successfully carry a message that resonates, typography must be successful on its own as well as integrated into a complete and effective overall design.
  • Codes and regulations apply to graphic information including symbols and type, and those who understand the intricacies and overlapping governance are usually the most successful.

The complete 54-page paper can be viewed at http://www.signresearch.org/wp-content/uploads/Typography-Placemaking-and-Signs.pdf

PHOTO CREDIT
Jeremy Keith

Wade Swormstedt

Wade Swormstedt

Wade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.

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