Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole, with a manual, changeable-copy sign below it. The sign cost $15,000.

In the first year after the new sign was installed, gross revenue for the car wash increased by $135,000 —¬†900% of the cost of the sign. A licensed appraiser said that the overall value of the sign was $340,000. The full story and detailed appraisal formulae were published in the September 1999 issue of Signs of the Times magazine.

Wade Swormstedt

Wade Swormstedt

Wade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.

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